Content Creation
We come to your studio and film your classes, teachers and students. Photography, video and graphics made for your school, never stock footage and never AI.
Social Media Management for Dance Schools
We help dance schools across the UK take the stress out of social media. From filming and creating Reels to managing Instagram, TikTok and Facebook, Create + Capture UK specialises in making dance schools look their best online, while helping them attract new students and grow their community.
Book a Discovery CallWhy Create + Capture UK?
Content filmed specifically for your dance school
Instagram, TikTok & Facebook management
Reels & short-form video
Captions and content planning
Consistent posting
Social media strategy
Specialists in dance schools
Working with dance schools across the UK
What Does a Social Media Manager Do for a Dance School?
Running a dance school is a full-time job. Between teaching, managing staff, communicating with parents, organising performances and running your business, social media can easily fall to the bottom of the list.
That's where Create + Capture UK comes in.
We specialise in social media management for dance schools, taking care of the planning, filming, editing, posting and strategy behind your social media so you can concentrate on running your school.
Instagram Management
Your grid, stories and reels planned and posted for you. Class highlights, teacher features, timetable updates and enrolment posts that parents actually stop for.
Reels & Short-form Video
Reels are how dance schools get found. We film and edit class clips, rehearsal moments, show snippets and trends so your school reaches parents who have never heard of you.
TikTok
A separate approach to Instagram, built around trends, sounds and the fast, raw content that performs on TikTok, without anything going out that you would not be happy for parents to see.
Still where most dance parents live. We manage your page and keep announcements, show information and class openings clear and easy to find.
Content Planning
A monthly plan mapped to your timetable: term starts, auditions, exams, shows, competitions and holiday workshops, so nothing important gets posted the day before.
Social Media Strategy
Content pillars, tone of voice, posting rhythm and growth targets, all written down and built around what your school is actually trying to fill.
Community Management
Comments, DMs and enquiries answered by a real person who knows your class prices, age groups and timetable, so interested parents never wait days for a reply.
Monthly Reporting
A plain-English report each month: reach, engagement, new followers, enquiries and what we are changing next. No jargon, no vanity metrics.
Our specialism
Why Dance Schools Need a Different Social Media Strategy
Generic social media management treats every business the same. A dance school runs on terms, timetables, shows, exams and, above all, the trust of parents. That changes what you post, when you post it and who you are talking to.
Attracting new students
Most dance school growth starts with a parent scrolling, not searching. Your content has to reach people who were not looking for you yet.
Converting parents who are researching classes
Parents compare two or three schools before they enquire. Class times, ages, prices and what a first lesson feels like need to be obvious from your profile.
Showcasing your teachers
Parents are choosing a person to look after their child. Teacher features, qualifications and personality build that confidence faster than any advert.
Showing the atmosphere of the studio
Warmth, discipline, friendships, laughter. The feel of your school is the thing a website cannot show and social media can.
Promoting new classes and filling spaces
A new adult tap class or an under-subscribed Thursday ballet slot needs its own targeted push, not a single post that disappears in an hour.
Promoting shows, competitions and exams
Show ticket sales, competition results and exam success are some of your highest-performing content, and the best proof of what your school achieves.
Testimonials and parent feedback
Real words from real dance families do more for enrolment than anything we could write about you.
Behind-the-scenes content
Rehearsals, costume days, choreography in progress. This is the content dance parents save and share.
Building trust with parents
Safeguarding, photo permissions, tone and who is replying to messages all matter more in a dance school than in almost any other business.
Keeping existing families engaged
Retention is cheaper than recruitment. Consistent content keeps current families feeling part of the school between terms.
We are not selling generic social media. We sell social media designed around how dance schools actually operate, and that is the difference our clients feel from the first month.
Read more before you get in touch
Let's talk about your dance school.
Tell us about your timetable, your goals and what you are trying to fill. We'll tell you honestly where we'd start.
Book a Discovery Call